All your questions about open data in general.
Open data sources are still a largely untapped resource for both marketers and business people.
Many government bodies, businesses and individuals collect and publish a broad range of data to perform their work and to be transparent to the public.
This data can be used to help profile and highly target residential households for communications and marketing, and because residential addresses identified by open data is anonymous, it is not subject to GDPR regulation.
Open data is any data that is made available by government, business or individuals, to the public, and that can be freely analysed, used and republished or redistributed, without the restrictions of copyright, patents or other conditional controls.
Until now cutting-edge marketers and large business accessed open data sources by hiring a Data Consultant or employing a Data Analyst to create bespoke reports.
This could be costly.
With MyOpenData, Open Data is accessed directly by the member at low-cost, using a self-service website.
Many organisations provide Open Data… a quick search on Google will identify the most popular.
The issue is not that these data sets are not available, it is that 1) they are not available in one place, 2) they usually required a Data Consultant or a Data Analyst who is employed by the user to create a bespoke solution, and 3) the structure of the data was poor.
MyOpenData pulls multiple Open Data sources into one place.
Membership allows any user to research, upload, profile, combine, question, and use Open Data for their business and society, without necessarily hiring a Data Consultant or employing a Data Analyst.
The structure issue is solved by ensuring the Open Data used is in a suitable authenticated format prior to being added to the MyOpenData Library.
The skills issue is solved by offering menu driven questioning of the Open Data, negating the need for advanced computer skills.
Data can be Open Data if it is available to everyone – ie: the public – under a free licence.
Data can be Big Data if it is typically big beyond the ability of common software to handle it, but Big Data is not necessarily Open Data, for example, both Facebook and Google have Big Data, but it is privately held, whereas the UK Office for National Statistics holds both Open Data and Big Data.
Most Open Data is multiple sets of Small Data that can be correlated and combined to increase their analysis and research value.
Open Data refers to data records that have been made open to the public. Open source usually refers to software code that has been made open so that technology, web and app developers develop and use it.
The difference between Public Data and Open Data lies in the way it is released:
Open Data is released to the public with permission for re-use. It is released in open data format with an authoritative source and a license that allows any user to re-use, correlate and combine the data with other data sets, without any restrictions.
Public data is released to the public with some form of restriction placed on it re-use, ie: it is in the Public Domain, but has some form of proprietary instructions on it, such as having to release any subsequent data in particular proprietary data format, or to be released within time parameters, or with licence payment for re-use.
No. Open Data is anonymous and can therefore be used without reference to GDPR regulations that cover ‘Addressed Data’.
Yes. This service is part of the Pay As You Go features offered to MyOpenData members. MyOpenData Limited works with a GDPR compliant name supplier, and these can be appended to your data.
‘Addressed data’ has an individual’s name and is usually bought in from an external data supplier who has obtained the individual’s permission to contact them for information, sales process and/or marketing under the GDPR legislation.
Alternatively, the ‘addressed data’ is part of an existing customer and prospect database, the the business, charity or governmental body has obtained the individual’s permission to contact them for information, sales process and/or marketing under the GDPR legislation.
Open data is anonymous; therefore, it has no name attached to each address. This means that GDPR legislation does not apply to it.