Since 2009, the freelancer industry has continued to grow - up a massive 25%. In the UK, the industry is said to be worth £109 million, and that’s a lot of competition. You might, currently, have a few clients keeping you afloat, but there’s always room to expand your business. If you are wondering how to kick start your company, look no further than open data. Open data, or public data as it is referred to by many, is freely available and can help you target particular customers. Plus, it’s completely free. If you are looking to reach new audiences without breaking the bank, we’re sharing tips on how freelancers can benefit from registering for an open data platform.
As mentioned above, cost plays a significant factor in expanding your business. Before the emergence of open data (and the introduction of the GDPR), businesses opted to buy mailing lists. However, the GDPR has placed control of the data back into the consumers hands, meaning the decision to buy mailing lists may not be suitable for SMEs and freelancers. Similarly, if you are a new business and looking to establish your presence, there’s no reason why you cannot take advantage of open data. This type of data is anonymous, but lists companies and individuals within certain areas. For those wanting to alert businesses to their services, you can use the free data on an open data platform to deliver leaflets. For instance, target companies in a small postcode, local to you, and showcase what you can do to build their presence in the community, or even your past work for similar companies.
Before open data, most freelancers only had the option to buy mailing lists. Now, you can get free mailing lists with the click of a button, and begin building your business.
Establish local presence
Another major plus to the business mailing lists available with open data UK is the ability to establish a local presence. For businesses looking for a freelancer or agency to work with, you can showcase your local services. Often, companies prefer to work with someone closer for direct communication, and this is where you can sell your business. Use the direct marketing lists to offer your services, but what you can do for their business in the area - appeal to more customers etc. You can find this information relatively easy with the open data platform offered by MyOpenData. As open data offers UK postcode data, you can target particular areas with different messages. For instance, target an industrial area, made up mostly of construction firms, with opportunities they are missing in that particular industry. Likewise, do the same for retailers on the high street and begin to build up your direct marketing lists, targeting them through the likes of direct mail and email marketing. Once they know you are there, they are likely to listen. And, you’ve accessed all of this important public data for free.
Speak to the community
As you can talk to businesses through the UK postcode data available on an open data platform, you can also speak to your community. For instance, if you are looking to promote a particular event that is relevant to those within their area, target them with a relatively low-cost direct mail campaign. Download their postcode data and share why this event will benefit their life. If your event is relevant, they are more than likely to attend. Similarly, you can ask the community what services benefit them and how they would like companies to market their brand towards them. With this information in your pocket, you can use it to your advantage when looking for more clients for your freelance business. Everyone’s a winner.
Deliver services quickly
The consumer and business mailing lists available on an open data platform is readily available. There’s absolutely no waiting around for a data processor to undertake your request and get back to you. With the likes of MyOpenData, you can source that information yourself. When pitching to new clients, you can promote the opportunity to expand to new audiences and deliver on their requests immediately.
Not only can you communicate with the business and consumers to offer your services, but network also. If you are looking for mentoring or industry advice, target industries you are looking to work with by downloading direct marketing lists. From there, deliver personalised messages asking for advice etc. and begin building relationships. If you happen to be hosting a networking event and want to keep costs low, the free mailing lists on public data are a place to start. Again, target the particular postcodes and share the reasons they should attend.
The ability to network when using the free mailing lists on open data also means you can communicate with other freelancers, and start to establish a rapport with those in the same industry. Perhaps they might even put business your way in the future.
GDPR and freelancers
The impact of the GDPR not only affected corporations but those who are self-employed and freelancers too. You need to be aware of the impacts of GDPR mailing lists, and that’s why many are now turning to open data UK platforms. Freelancers, themselves, must ensure they handle customer data with care, are aware and follow the policies of their clients. This is where open datasets come into the fold, as they are anonymous and available for all in the public. Likewise, businesses must be careful when working with freelancers to make sure all data is collected and stored within the legislation. Open data eliminates all of these risks and allows both parties to build a customer base and begin to target high-value prospects.
Ultimately, open data can only serve to benefit freelancers in their attempt to gain more clients. For more information on MyOpenData and the services, take a look at our FAQ page.